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How I gamed online data to meet my match: Amy Webb at TEDxMidAtlantic

Amy Webb: How I Hacked Online Dating

10 Jun Thanks to TED Talks, you can learn about pretty much anything, from fashion to robots to every imaginable subject in between. You can even learn how to hack online dating websites in order to find your perfect match. Or at least, that's what Amy Webb, strategist and CEO of Webbmedia Group, did. 4 Oct I've mentioned Amy Webb before, and her book Data: A Love Story. She recently gave a TED Talk on the same subject, which is pretty darn entertaining. But of course, being an online dating coach with lots of experience and strong opinions, I have to pick apart her approach and warn you away from the. Amy Webb (born c. ) is an American futurist and author. She is the Founder of the Future Today Institute. She is an Adjunct Professor (future of technology) at New York University's Stern School of Business. She was a Visiting Nieman Fellow at Harvard University. Webb was named to the Thinkers50 Radar list.

No more bad dates

February 11, by Jennifer Dutcher. Amy Webb used data science to find love. After a difficult breakup of a relationship when she was 30, and feeling the pressure of her heavily involved family, this data geek started crunching numbers to try to calculate her odds of finding a man in Philadelphia who would be a match for her needs and personality.

Amy Webb How I Hacked Online Dating Ted

Out of the 1. A data fanatic, Webb decided to try online dating, since the matches are based on algorithms — a methodical system that appealed to her. After a number of bad experiences, she decided to start tracking data points during her lousy dates, which helped her discover that the limitation of the dating algorithms were defined by the user-generated data that was inputted into online profiles.

Aim for between 90 and words sentences. Odds are you may turn off more people than you attract. Watch her TED Talk:

She also felt that the questions in the profiles were too superficial for her purposes. Taking matters into her own hands, she decided to use the online dating programs as databases to reverse-engineer the system and create her own questions based on her desired traits in a mate.

She ended up with 72 different data points, which she prioritized into a two-tier ranking system.

Amy Webb How I Hacked Online Dating Ted

She then built a scoring system that helped her mathematically calculate whether the man she found online would be a match for her. Her system worked to a point — until she realized that her scoring system needed to be a two-way street.

Retrieved 27 February This means your actual content must be fantastic, but that factors such as content length and frequency of optimistic words and placement of humor snippets are also crucial. Keep things short and sweet. The men she picked needed to pick her back. We did that hard work for you by compiling the eight best TED Talks on dating.

The men she picked needed to pick her back. In order to maximize her profile, she created fake male profiles to perform market research that would enable her to create qualitative and quantitative data sets.

Her hard work paid off. Amy Webb was previously an award-winning reporter for Newsweek and the Wall Street Journal, and is the author of Data: She heads the digital strategy house Webbmedia Groupand is the founder of SparkCampa weekend discussion series that focuses on big ideas around media. Watch her TED Talk: How I Hacked Online Dating.

Amy Webb - Wikipedia

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