Here’s How This Apple Exec Learned That Being Different Is Okay
Bozoma Saint John Is Uber's New Chief Brand Officer
13 Jun Thornton says she isn't sure who tapped her friend to appear at Apple's developer conference, but she can say Saint John has the support and respect of everyone "from Jimmy Iovine all the way up to Tim Cook.” But Thornton says people should look beyond Saint John's performance onstage to the role. 13 Jun Meet Bozoma Saint John, the Apple executive who stole the show at WWDC. Biz Carson. Jun. Born to Ghanaian parents, Saint John moved with her family to Colorado Springs, Colorado, when she was Her father's Jimmy Iovine picked her personally from Pepsi, Acharia-Bath said. "And if there is. In late , her husband passed away from cancer. Soon after, she left Pepsi for Beats, then a startup headed by Dr. Dre and Jimmy Iovine, who had been impressed by Saint John's successes with Beyonce at Pepsi. Saint John took the job to start a new life, moving herself and her young daughter to Los Angeles to head.
Which is to say, not very.
Saint John went from making coffee runs to helping Mr. Your California Privacy Rights. She also began going to nightclubs, where she made friends with influencers like Rene Mcleanwho ran a D.
A-list execs like Kevin Lynch, Craig Federighi and Eddy Cue droned on and on about updates to this, improvements to that. Then Bozoma Saint John took the stage. It was the way she commanded the room—and the show—that blew everyone away.
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WWDC does not attract a crowd given to rocking on cue. This did not stop St. John from sashaying onstage as cameras panned over a sea of mostly bewildered, largely white and male faces struggling to keep up.
Your public persona very much projects strength — hiring you is an interesting signal for the company to send at this point in time. Saint John went from making coffee runs to helping Mr. I needed something that could help me see further.
Those watching the live webcast sat uncomfortably at home or work, embarrassed for them. John was not having any of it. And everyone in that darkened auditorium and beyond wondered: Who the hell is this badass woman, and how did Apple keep her secret for so long? Bozoma Saint John—"Boz" to her friends—is every bit as boss as her masterful performance suggests. But she's no stranger to the music industry.
Warren says there's a term for people like Saint John: No, not the usual reference to a startups worth a billion-plus. Saint John's path to success wasn't a smooth one. She was born in Ghana, and she was 14 when her family immigrated to Colorado Springs, Colorado. Her father, a clarinetist who served in the Ghanaian army, earned his college degree in the US and became a source of inspiration—and likely her daring nature.
She earned a degree in African American studies and English. Through it all, Saint John has remained fiercely devoted to helping others excel.
She's been deeply involved in Adcolor, which celebrates and promotes people of color in the ad industry. Two years ago, the organization made her the first recipient of its Rockstar Award. The list of accolades goes on.
Billboard named her one of the top women in music and one of its top 40 executives under But Saint John doesn't let it go to her head, Warren says.
She always helps others along the path.
Who is Apple's Bozoma Saint John? - BI
That humility shined brightly even as Saint John prepared for her keynote appearance, says Michele Thornton, a senior vice president at Black Entertainment Television who knows Boz from working with her in the entertainment industry. I know she gave her presentation a lot of thought.
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Full interview: Bozoma Saint John, Uber’s chief brand officer
Nitasha Tiku Nitasha Tiku. Issie Lapowsky Issie Lapowsky. Erin Griffith Erin Griffith. Wired Editors Wired Editors.